HOW WILL I GET CUSTOMERS?

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In Business World, Entrepreneurs execute an image of the plan before they execute the plan into reality. To have a great image in the market, the company needs to plan the tactics to promote the product or service to customer. A good brand image always attracts more customers, branding is not relatively considered with the product or service. It is considered with the marketing and how the marketers can bring bulk of customers to company. The following are the questions which need to be seen before an Entrepreneur sign an ad agency for full service:

·         How will I become a specialist?

There are three ways to become a specialist and developed strategies to get customers. One is the projected image which is considered as the impression of your business created in the minds of potential customers by everything that you do. Second is the name of your business, before you choose a name for your business you should aim for getting attention, be easy to remember and project the image you want through the name. Last is the market strategy which includes the marketing mix i.e. product, price, distribution and promotion.

·         What combination of things I should sell in the market?

The specialization product/service is a good criterion for starting stage of the business as your business needs to have customers rather than variety of products/services in business. But when the business has enough capital to invest it into expanding of business then it is the time to manufacture and introduce more variety of products/services in the market. For example, if you are a web designer which is your specialization and you earned enough capital from web development that you can introduce web course trainings and seminars, it will become a combination of products/services through same business.

·         What should be the price?

According to marketers, low pricing is a good strategy for a new business to start with rather than having high pricing without having high quality and branding name. Low pricing attract more group of customers but it can increase the selling quantity of product/service. However, there should be a limit to lower the price. In addition, there is also a competitive pricing strategy where price id same as your competitors. It is really competitive if you have same price as competitors because the business should stress more on marketing mix.

·         How will my products or services get to the customers?

The answer is through distribution channels which are defined as legal or contractual elements of how a service or product gets from the producer to the end –users.

·         How I should promote my product/service?

Promotional strategy is the approach a business users to inform and persuade its customers, including techniques of advertising and selling. Business history is full of contests between entrepreneurs with superior products versus entrepreneurs with superior promotion. Superior promotion mostly wins; it is the best way to actively promote the business plan that projects your objected image. The common promotional strategies are as following:

• Advertising media
• Advertising content
• Publicity
• One-on-one selling
• Sales promotion.

These are the most important ways to judge your business on the basis of why customers choose you business as one of their choices. 

Try it and then Apply it!